Friday, May 27, 2022
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Salman Khan’s Antim & Ajay Devgn’s Maidaan To Take A Radhe Route Of Hybrid Release?

Salman Khan’s Radhe: Your Most Wanted Bhai, finally released on Eid after a year of anticipation. However, with the film, we saw an introduction of a new release model considering the pandemic situation. In India, the film was made available through pay-per-view, while in overseas, it released in theatres where its screening was allowed. Zee Studios described it as a multiplatform release. Now, the studio has planned of releasing Salman’s Antim, Ajay Devgn’s Maidaan and making it available through multiplatform release.

When Radhe was announced, a segment of trade experts and cinema owners thought that releasing such a large film digitally was suicide. They were concerned that viewers would not be able to pay Rs. 249 for a single film. On the first day of its release, however, Zee’s servers crashed as masses flocked to watch the film. Radhe fetched a viewership of 4.2 million views on Day 1, surprising everyone and sending a surge of joy to its investors. Over its extended weekend, the film received 9.9 million-plus views, as per Zee’s official statement.

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With such a huge success, Zee Studios has proposed a plan for a hybrid release of Ajay Devgn‘s upcoming sports drama, Maidaan, as well as Salman Khan, Aayush Sharma starrer Antim. Interestingly, Maidaan is Zee’s own film, so it’s almost confirmed of taking a hybrid release route. On the other hand, Zee has established good relations with Salman, so expect Antim to take the same route.

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Apart from the aforementioned biggies, Zee is planning to release a couple of big-budget South Indian films with the same model.

Speaking of Maidaan, it’s a historical sports film based on the true story of football coach Syed Abdul Rahim. It’s helmed by Amit Sharma. Antim is a Hindi remake of the Marathi hit, Mulshi Pattern. It stars Aayush Sharma in a grey-shaded character alongside Salman. It’s directed by Mahesh Manjrekar.

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